FACE OF OPPORTUNITY
We are looking forward to seeing you at the Face of Opportunity – Global Entrepreneurs Conference in New York on February 2, 2011.
One of the goals of this event is to provide our winners with an opportunity to learn more about conducting business internationally and ways to become a more efficient and profitable company. Below you will find descriptions of the twelve different seminars available at the event, all lead by notable business leaders and industry professionals.
Please complete the fields below and then choose one course per time slot that you are interested in attending. (To view the pop-up window with the full course description, please hover your cursor over course name)
Creating and nurturing your global business relationships takes a well-defined strategy – from knowing how often to outreach to prospects, to tracking results to understanding protocol in specific countries. The session will define outreach strategies and tactical relationship management tools.
Speaker: Steve Strauss, Columnist, USA Today
Savvy SMB leaders know that an integrated public relations and marketing strategy is often critical to success. Gain insight into how tradeshow presence, online marketing and public relations / social media campaigns can make or break your global opportunities.
Scott Friedman, Regional Director, Text 100, (moderator)
Heidi Messer, Founder, LinkShare
Tad Martin, former COO/GMM of Overstock
Emily Waltby, Small Business Reporter, Wall Street Journal
Talking business during a meal, asking about a business partner’s family or even using the wrong mannerisms can sink an international deal. The session offers hints to help you avoid an uncomfortable exchange. After all, learning the customs of a foreign country shows respect, critical when developing a business relationship.
Speaker: Shelby Scarbrough, Founder, Practical Protocol & Co-Founder, Conexus Global Services
Breakout Session One.
Time: 11:00AM – 11:45AM
Topics: (Choose One)
SESSION: HOW TO EFFECTIVELY MANAGE AND DEEPEN YOUR INTERNATIONAL RELATIONSHIPS
THE VALUE OF MARKETING AND PR
CULTURAL PROTOCOL – THE NUANCES OF BUSINESS ETIQUETTE ACROSS BORDERS
Understand the types of goods and services that can be exported, assess your businesses readiness and identify the financial opportunities available to get your exporting business off the ground.
Ryan Hallowell, International Trade Specialist, US Commerce Department;
Morgen Newman, IdeaPaint
Nancy Ploeger , President, Manhattan Chamber of Commerce (moderator)
Arnon Rosen, President & CEO , Signature Fencing
The elevator pitch is still one of the most effective methods available to reach new buyers and clients with a powerful message. But how do you squeeze a comprehensive global business plan into a 30 second elevator pitch? Sam Horn, author of Pop! will teach you how to stand out in any crowd, and group practice rounds will help hone your pitch.
Speaker: Sam Horn, award-winning communication strategist
Hone your face to face skills in this fun, interactive workshop to learn the five secrets necessary to stand out in any professional or personal encounter. Learn how to make an emotional connection for the competitive edge. A fun and easy-to-understand framework and powerful guide for building business revenue by creating excellent and productive relationships that count.
Speaker: Larry Blumsack, Coach, Trainer and Author of “Face-to-Face is the Ultimate Social Media”
Breakout Session Two
Time: 11:50AM – 12:35PM
Topics: (Choose One)
30 SECONDS – GO! THE SECRETS TO THE BEST ELEVATOR PITCH
THE IMPORTANCE OF FACE TO FACE – BUILDING RAPPORT
The track will cover various levels of funding – self, family/friends and investors – and how to maximize your global start-up capital. The importance of banker relationships, grant opportunities or wowing a VC firm can mean the difference between staying on U.S. soil and creating a booming global enterprise. And once you’re driving global demand, how can you ensure timely and accurate payment?
Steve Strauss, USA Today;
Toni Corsini, Senior Trade Finance Specialist, SBA Office of International Trade;
Todd Foulks, Board Member, Kiretsu Forum;
Feel like a twit because you don’t tweet? Trying to figure out how Four Square could work for you? An all-star panel details how to leverage social media properties to drive global awareness and publicity. Develop a social media plan, identify which tools to implement and determine an internal owner.
Anita Campbell, CEO, Anita Campbell Associates Ltd
Rich Sloan, Co-founder of StartupNation (moderator)
Adam Ostrow, Editor in Chief, Mashable
Once the cabin door closes a savvy traveller is able to sit back and relax knowing he or she got the best deal on travel and accommodations, packed well and will maximize productivity while in-flight. British Airways travel experts will highlight ways to effectively plan for a trip, save money and get better service and maintain well-being in the air.
Speaker: Chris McGinnis, travel reporter
Breakout Session Three
Time: 2:00PM – 2:45PM
Topics: (Choose One)
GETTING FUNDED FOR GLOBAL GROWTH/HOW TO GET PAID WHEN DOING BUSINESS GLOBALLY
YOUR SOCIAL MEDIA PRESENCE – MOVING BEYOND TWEETS, FANS AND PAGE VIEWS
Rick Bakas – an acclaimed author and brand manager – will discuss the who, when, why and how of creating an online audience. Bakas was the first person hired into the wine industry as Director of Social Media Marketing and likes to say, “Social Media is like a big dining room table where everyone is invited to pull up a chair.”
Speaker: Rick Bakas, Founder and Adviser, Bakas Media
You may have researched doing business in London but did you know that you could easily do business in Germany? This session will talk about how to develop an effective and truly global business growth strategy, developing a global business plan, and establishing meaningful global channel partner relationships. Learn how to do market analysis to take advantage of the other opportunities in the region you’re travelling to.
Speaker: Andrew Sherman, Partner, Dickstein Shapiro LLP
You’ve put your home business on the backburner, hopped an international flight and are ready to take on the globe. Maximize your trip by networking, identifying other partners or prospects to meet with or even tacking on personal travel.
Speaker: Ryan Hollowell, International Trade Specialist , US Commerce Department
Breakout Session Four
Time: 2:50PM – 3:35PM
Topics: (Choose One)
THE IMPORTANCE OF BUILDING A GLOBAL ONLINE COMMUNITY
DEVELOPING A GLOBAL MARKET STRATEGY
YOU’RE ABROAD – NOW WHAT?